Ethio Fashion House Official

Ethio House of Fashion

Ethio House of Fashion - AFAM Vancouver

Presenting at AFAM Vancouver

.

afam-black-with-alpha
Ethio Fashion House
Ethio House of Fashion : Shito Mohammed
With a name directly grown from the roots of this designer, Ethio House of Fashion comes from the inspiration of Shito Mohammed. Growing up in Jimma, Ethiopia, Shito learned discipline as she watched her parents manage their successful plantation. After nearly a decade in Saudi Arabia, she enrolled in fashion design school in Addis Ababa, Ethiopia and opened her own shop upon graduation.
Shito moved to Vancouver soon after, along with her daughter and husband. She enrolled at the John Casablancas Institute to improve her skills even further. With her she brought a confidence in creating well-tailored, comfortable clothing, as well as a commitment to the “rich and colorful fabrics of Ethiopia” from which her garments are exclusively created. Shito is consistently inspired by tradition; “I am not New York, London or Paris,” she says, “I am Ethiopian.” In keeping with her dedication to her home country, 10% of every purchase is donated to the youth of Ethiopa.
Shito Mohammed says her collection is “all about comfort and versatility” and wishes “to show the beauty of [her] culture and to enjoy other cultures designs” at this year’s African Fashion and Arts Movement.

Tell us what you think below.

Courtney Patenaude

africa-2792554_1920-e1541569018520_d6ce6ee1ba1d561e4fa44f0210053126-optimized Official

Keanukrafts Ethnic Creations

Keanukrafts Ethnic Creations- AFAM Vancouver

Presenting at AFAM Vancouver

.

afam-black-with-alpha
beads-1850309
Ethio House of Fashion : Shito Mohammed
With a name directly grown from the roots of this designer, Ethio House of Fashion comes from the inspiration of Shito Mohammed. Growing up in Jimma, Ethiopia, Shito learned discipline as she watched her parents manage their successful plantation. After nearly a decade in Saudi Arabia, she enrolled in fashion design school in Addis Ababa, Ethiopia and opened her own shop upon graduation.
Shito moved to Vancouver soon after, along with her daughter and husband. She enrolled at the John Casablancas Institute to improve her skills even further. With her she brought a confidence in creating well-tailored, comfortable clothing, as well as a commitment to the “rich and colorful fabrics of Ethiopia” from which her garments are exclusively created. Shito is consistently inspired by tradition; “I am not New York, London or Paris,” she says, “I am Ethiopian.” In keeping with her dedication to her home country, 10% of every purchase is donated to the youth of Ethiopa.
Shito Mohammed says her collection is “all about comfort and versatility” and wishes “to show the beauty of [her] culture and to enjoy other cultures designs” at this year’s African Fashion and Arts Movement.

Tell us what you think below.

Courtney Patenaude

logo (1) Official

Marbling Creations

Marbling Creations- AFAM Vancouver

Presenting at AFAM Vancouver

afam-black-with-alpha
logo (1)
Marbling Creations by Ebru Pinar
Ebru Pinar grew up in Istanbul, Turkey in a middle-class family with high-class taste. With an eye for detail, fashion and textile design were always of interest to her. After studying textiles in high school, Ebru completed her bachelors of Education and has spent the last 20 years teaching. Now, she is blending her love of education and fashion in her design debut. “I have always had this artsy part of me that I never got to embrace,” says Ebru, “now it’s time to do that. I am unleashing everything that I have collected and shaped up for my entire life.”
 Inspired by a volunteer trip to East Africa in 2018, Ebru hopes to convey the people and culture she experienced, while contributing to the positive narrative of Africa in the fashion industry. “To me Africa is the motherland,” Ebru says, “I care to empower this beautiful, intelligent, multi-talented, amazing people!” That inspiration has served as the driving source behind Ebru’s debut collection, which she has dedicated much trial and error to in the design process. She has sourced friends and strangers for feedback, even setting up a pop-up shop to survey people’s impressions of her designs. Ebru was looking for “honest feedback” so she could “implement [it] to create something that will speak to [her] target market.” Her hope is that her customers will feel a sense of purpose when wearing her products, as “they are not only a commodity” but also a “mindful purchase.”
Last year Ebru Pinar participated in the African Fashion and Arts Movement as a model, upon returning from her trip to Africa. When asked about being involved as a designer in AFAM this year she said she “is stoked about being part of it as a designer” and is “looking forward to [getting] together and [spreading] this rich culture to Canadian communities.”

Tell us what you think below.

Courtney Patenaude

YAO111 Official

International Partnership with Rwanda Cultural Fashion Show

Rwanda Cultural Fashion Show - AFAM Vancouver

Partnership

Memorandum of Understanding between AFAM and RCFS Final -1

This partnership signals the possibility of AFAM Vancouver hosting some of the best designers from Rwanda in Vancouver next summer.

The African Fashion and Arts Movement is an event which showcases the best in local African design and serves as a prominent platform to support entrepreneurs. 

The event involves music, dancing and a stunning display of incredible talent from African fashion designers. It is a masterful show of diversity, ranging from the models to the fashion itself. Everything from traditional African wear to modern, contemporary pieces are represented on the runway and it is truly a delight to take in. 
This year AFAM is taking part in an exciting collaboration with RCFS The Rwanda Cultural Fashion Show.

 RCFS is an event supporting local and international designers, bringing together artists, policymakers and consumers.Together the two organizations will be able to share skills in event management, as well as provide support and training for models, photographers and designers alike. With each group lending their expertise, it will surely lead to a powerful display supporting design and entrepreneurship in their respective countries.

 

RCFC
afam-regular

This partnership also signals the possibility of AFAM hosting some of the best designers from Rwanda in Vancouver next summer. Having these elite international designers as a part of the August show will blend the diaspora and African together, celebrating the African culture with pride. 


Sure to be a vibrant partnership, this collaboration connects over international waters with a shared passion of empowering African designers and broadening the narrative of African arts in their local communities. This relationship will equip each organization to become an even stronger and more effective piece of a movement to educate, inspire and celebrate such rich, powerful diversity.

Tell us what you think about this Partnership below.