Ethio House of Fashion - AFAM Vancouver
Presenting at AFAM Vancouver
Ethio House of Fashion : Shito Mohammed
With a name directly grown from the roots of this designer, Ethio House of Fashion comes from the inspiration of Shito Mohammed. Growing up in Jimma, Ethiopia, Shito learned discipline as she watched her parents manage their successful plantation. After nearly a decade in Saudi Arabia, she enrolled in fashion design school in Addis Ababa, Ethiopia and opened her own shop upon graduation.
Shito moved to Vancouver soon after, along with her daughter and husband. She enrolled at the John Casablancas Institute to improve her skills even further. With her she brought a confidence in creating well-tailored, comfortable clothing, as well as a commitment to the “rich and colorful fabrics of Ethiopia” from which her garments are exclusively created. Shito is consistently inspired by tradition; “I am not New York, London or Paris,” she says, “I am Ethiopian.” In keeping with her dedication to her home country, 10% of every purchase is donated to the youth of Ethiopa.
Shito Mohammed says her collection is “all about comfort and versatility” and wishes “to show the beauty of [her] culture and to enjoy other cultures designs” at this year’s African Fashion and Arts Movement.
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