Linda Sey was born in Naples (Italy) to Ghanaian parents; growing up in Italy
she always knew that creativity was her forte.
After finishing fashion school and working for Armani, she made the bold
decision to explore another fashion capital…London.
She enrolled at London College of Fashion where her hunger for international
influence was fed day by day. It didn’t take long for her to understand that
she needed to leave her mark in the fashion industry.
While working for Burberry, in 2020 Linda founded the brand Aya Roots,
following a trip to Ghana; she was able to understand the impact that African
designers were making in the fashion industry, and she wanted to be part of
it.
Aya Roots’ concept is about exploring the different Ghanaian cultures that
are unknown or forgotten by people, embroidery, weaving, appliqué and
dress code for events.
Lines are made to flatter the body and to represent the strong woman that
comes from within.
Aya in the Ghanaian Akan language means fern, which is a leaf that survives
in the harshest environment, representing a powerful woman that gets
recognized wherever she goes; this is what an Aya Roots garment is created
for.